Internship - Digitalization of Marketing & Sales Processes (Automation, Data Visualization, AI)

Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.

Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050.

Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.

Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.

YOUR ROLE

You will join the Marketing & Sales teams to help make their processes more efficient, by redesigning certain workflows, automating repetitive tasks and integrating generative AI wherever it brings real value, in order to prepare for larger-scale rollouts.

You will work across the full chain: mapping existing processes and tools, building automations on the Microsoft ecosystem (Power Automate, Lists, Power BI, Teams), and prototyping generative AI use cases for marketing and sales teams.

It is an opportunity to combine innovation, automation and generative artificial intelligence in service of marketing and sales performance, in a dynamic, data-driven environment.

WHAT ARE YOU GOING TO DO?

• Map Marketing & Sales processes and tools, identify pain points and prioritize workstreams (automation, AI, redesign).

• Clean up and document the selected processes (trackers, charters, validation workflows).

• Build automations on the Microsoft ecosystem (Power Automate, Lists, Power BI, Teams): notifications, dashboards, milestone reminders.

• Set up automatic emailing milestone reminders (D-10 / D-5 / D-2) and a weekly Power BI dashboard for operational marketing steering.

• Automate post-event follow-up (attendees, thank-you messages, follow-ups) and vertical lead alerts for the sales teams.

• Prototype two generative AI POCs: a client-visit preparation assistant and a sales-materials generation tool.

• Explore additional generative AI use cases: generating sales materials, slides, web content and pre-meeting account briefs, automated competitive monitoring.

• Measure the time and performance gains from automation and AI, and formulate recommendations for larger-scale rollout.

• Support adoption: write a best-practices and advanced prompting guide, train the teams.

WHO ARE WE LOOKING FOR?

• Education: Currently pursuing a Bachelor's or Master's degree in Marketing, Data, Information Systems or a related field.

• Technical skills: good command of the Microsoft ecosystem (Power Automate, Power BI, Excel, Teams).

• Strong interest in generative AI and advanced prompting (Claude, ChatGPT).

• Strong process-analysis skills and rigor in documentation.

• Good written communication skills, in both French and English.

• Prior experience or academic project in process automation or data visualization.

• Familiarity with Marketing & Sales environments (CRM, emailing, events).

• Creative mindset, autonomy and taste for experimentation.

JOB ENVIRONMENT

• Location : MARSEILLE

• Internship duration : 6 monts, beginning January 2027

Come along on CMA CGM’s adventure